studio GUAN
Japan culture guide
private tour

Japan guide tours
and adventures
Your Perfect Tokyo Adventure Starts Here:
Reliable Guides, Memorable Tours!
My name is Ryou Ohtsuka, the owner of studio GUAN,
a freelance researcher and Japan culture tour guide.
If you're planning a trip around Shizuoka, our well-designed tours cater to all, from first-timers to enthusiasts. Avoid group chaos - specializing in private and small-group tours. Pick your plan and date, communicate directly, and explore with certified guide like trusted friends!


Our
Story
Mishima city and beauty of Japan
Although often overlooked in sightseeing around Fuji, Mishima has abundant nature, including the Kakita River, one of Japan's three major rivers, and is not densely populated with tourists as is the case in central Tokyo.

Our
Story
Tourism - As a Way of Life in a World in Flux
Since the end of the global pandemic of the new coronavirus, Japan has experienced an unprecedented inbound boom.
Japan has experienced an unprecedented inbound boom since the end of the global pandemic caused by the new coronavirus. The recent depreciation of the yen has boosted demand for travel from abroad, and the economies of major tourist destinations are booming.
While the economies of major tourist destinations have been enriched by the increased demand for travel from abroad against the backdrop of the recent depreciation of the yen, soaring prices and saturated transportation systems have put pressure on the lives of local residents.
Services
サービス内容
- 40,000円
- 20,000円
Tourism - As a Way of Life in a World in Flux
Since the end of the global pandemic of the new coronavirus, Japan has experienced an unprecedented inbound boom. Japan has experienced an unprecedented inbound boom since the end of the global pandemic caused by the new coronavirus. The recent depreciation of the yen has boosted demand for travel from abroad, and the economies of major tourist destinations are booming. While the economies of major tourist destinations have been enriched by the increased demand for travel from abroad against the backdrop of the recent depreciation of the yen, soaring prices and saturated transportation systems have put pressure on the lives of local residents. The term “overtourism” is now frequently heard. The secondary industry, which enjoyed unprecedented prosperity from the postwar reconstruction period to the bubble economy, has long since gone into decline. The Japanese economy is currently experiencing a slowdown in the competitiveness of cutting-edge technology, which is currently generating enormous wealth in the world. Tourism occupies an important strategic position in the Japanese economy. However, the current trend of However, how sustainable is the current consumption-driven tourism that aims to maximize the number of tourists and have them spend as much money as possible? However, it is very doubtful how sustainable this consumption-driven tourism is. Considering that the weak yen was the catalyst The weak yen has been the catalyst for this trend, and it is not surprising that Japan, once the pride of the Far East, has become a cheap destination. This is not only a decline in passenger manners at crowded tourist destinations, but also a decline in the number of In crowded tourist destinations, not only the decline in passenger manners, but also the crude attitude, far from “Omotenashi” (hospitality) on the part of the host country, has become conspicuous. In such a situation, it is difficult to maintain a sustainable tourism industry. Under these circumstances, what is important for the sustainable growth of tourism is the development of a unique culture in an island nation. In such a situation, what is important for the sustainable growth of tourism is that Japan, which has developed a unique culture due to its geographical conditions as an island nation, fully utilize its rich natural environment and spiritual heritage inherited from its Shinto shrines and Buddhist temples. It is important for Japan, which has developed a unique culture due to its geographical location as an island nation, to fully utilize its spiritual heritage inherited from its rich natural environment, shrines and temples, and to create a permanent impact through cultural exchange rather than transient consumption. The goal is to provide travel experiences that focus on “learning” and “experience” that will have a permanent impact through cultural exchange, rather than transient consumption. This is the key to the success of the Western travel industry. This paper will trace the origin of the word “tourism” by reviewing the history of travel in the West and Japan. This paper will trace the origin of the word “tourism” by reviewing the history of travel in the West and Japan, extracting the humanistic significance that travel has had throughout the ages, and explore both old and new forms of “tourism”. This paper will trace the origin of the word “tourism” through an overview of Western and Japanese travel history. Travel and Travail The word “travel,” which means “trip” in English, is derived from the Old French word “travail,” which means “toil. The word “travel” is derived from the Old French word “travail,” which means “toil. In Europe during and after the medieval Renaissance period, the word “travel” was used by upper class young people who aspired to become scholars, merchants, and artists. young men and women of the upper classes who wished to become scholars, merchants, or artists traveled to foreign lands to learn new ideas, languages, and skills before they got a job or got married. In Europe from the Renaissance onward, it was a widespread practice for upper-class young people who wished to become scholars, merchants, or artists to travel to foreign lands to learn new ideas, languages, and skills before obtaining jobs or marrying. Especially after the 17th and 18th centuries, when the Enlightenment spread These trips, known as grand tours, became an important part of the educational process. Science Before the development of science and technology greatly improved transportation, traveling to faraway places was a great burden both physically and mentally. The personal development that comes from experiencing such hardships also contributes to the educational purpose. The personal growth that such hardship provided was also conducive to educational purposes. In this sense, travel in those days was a way to go to a resort in one's leisure time and to experience the In this sense, travel in those days was a form of “leisure” tourism (sightseeing), in which people went to resorts in their leisure time to relieve the fatigue of daily work and reproduce their labor (recreation). In this sense, travel in those days was distinct from modern tourism, in which people go to resorts in their leisure time to relieve the fatigue of daily work and reproduce their labor force (recreation). Of course, travel as a form of leisure had been practiced throughout history, especially by the aristocracy, but its popularization was not until the Industrial Revolution, when it became a steam engine. The Industrial Revolution brought the advent of the steam locomotive, which was the first of its kind in the world. In light of the above In light of the above, it can be said that the style of travel that comes to mind when we hear the word “sightseeing” today was formed after the modern era in Europe. The European style of travel that we associate with tourism today was formed in Europe after the modern era. Apart from these educational trips, pilgrimages have a longer history. The first pilgrimage was to the temple of Delphi in ancient Greece. It started with the pilgrimage to the temple of Delphi in ancient Greece. Despite the increasing difficulty caused by the frequent occurrence of wars in Europe during the Middle Ages, pilgrimages to Jerusalem, Rome, and Saint pilgrimages to Jerusalem, Rome, and Santiago de Compostela by Christians, pilgrimages to Mecca by Muslims, and pilgrimages to the Temple of Delphi in ancient Greece. Pilgrimages to Jerusalem, Rome, and Santiago de Compostela by Christians, and to Mecca by Muslims, were conducted actively. Pilgrimages to Jerusalem, Rome, and Santiago de Compostela by Christians and to Mecca by Muslims flourished. In the major holy sites, accommodations were built for pilgrims, and roads were constructed to make it easier for pilgrims to visit in groups. In the Grand Tour mentioned above, the pilgrims were able to enjoy the same experience. In the Grand Tour mentioned above, the main destinations were Rome and Jerusalem. In an era when religion, learning, and culture were closely intertwined, there was a lot of overlap with pilgrimages. The Grand Tour was also a pilgrimage to Rome and Jerusalem. From Pilgrimage to Tourism The emergence of tourism in Japan can be traced back to pilgrimages as well. The first organized pilgrimages to Kumano by emperors, members of the imperial family, and aristocrats in the Heian period (794-1185) were one of the earliest forms of organized pilgrimage. The emperor, the imperial family, and aristocrats of the Heian period made a pilgrimage to Kumano, one of the earliest forms of organized pilgrimage. The Kamakura period (1185-1333) saw the rise of the Jodo Sect, the Jodo Shinshu, the Toki Sect, and other new Buddhist sects, and the popularization of Pure Land Buddhism. In the Kamakura period (1185-1333), when new Buddhism such as the Jodo Sect, the Jodo Shinshu, and the Jikiden Sect emerged and Pure Land Buddhism became popular, pilgrimages to the 33 temples of the Saigoku region and other pilgrimage sites were gradually made by samurai and common people seeking the extinction of their sins and rebirth in paradise. pilgrimages to the 33 sacred sites in the western part of the country. However, it was not until the Edo shogunate (1603-1867), when the political situation in Japan had stabilized, that pilgrimages truly became widely popular. The material background of the pilgrimages was the Tokaido Highway. The material background was the development of the Tokaido Highway and the Nakasendo Highway, which increased the safety of pilgrims along the way. The establishment of inn towns and the development of commerce provided an economic base for the support of pilgrims. The establishment of post towns and the development of commerce provided an economic base to support pilgrims. In addition, the establishment of lodging towns and the development of commerce provided an economic base to support pilgrims. The pilgrimage is a rare and sacred thing. A pilgrimage is a journey in search of the sacred. The pilgrimage is a journey in search of the sacred, where even those who normally live in the secular world take on a sense of holiness. In this way, the pilgrimage is a journey in search of holiness. Even though the era of peace has come, it was a time when people's lives were severely restricted by their status in a feudal society based on a rigid class order. In feudal society, where people's lives were severely restricted by their status based on a strict class order, the common people, especially the second son or younger of farmers, servants in stores, and women, were in a vulnerable position, It was extremely difficult for common people, especially those in weak positions such as the second son or younger of farmers, shop servants, and women, to leave their posts and travel far from home. However, this was not the case. However, if they stated that their purpose was to make pilgrimages to Ise and other places of worship, it was easy for them to obtain a traveler's bill from the customs office. It was also tacitly permitted for women to sneak out of their homes without their parents' or masters' knowledge. In addition, pilgrims were allowed to sneak out of their homes without their parents' or masters' knowledge. In addition, pilgrims were often provided with money, food, drink, lodging, and other necessities along the way. The kindness of these strangers made up for any shortfalls they may have had. Pilgrims were often taken care of along the way, and the kindness of strangers made up for various shortcomings. The sacredness of the pilgrimage was also reflected in the fact that the pilgrims were able to travel as human beings, with a certain distance from the secular restrictions imposed by political, economic, and social conditions. The pilgrimage was a way for people to travel as human beings, with some distance from the secular restrictions imposed by political, economic, and social conditions. Thus, by the mid-Edo period, it was not uncommon for socially vulnerable groups such as the disabled, the poor, women, and children to go on pilgrimages. In the mid-Edo period, pilgrimages became so popular that it was not uncommon for disabled people, the poor, women, children, and other socially disadvantaged people to go on pilgrimages. In some areas, young women in particular were actively sent on pilgrimages for educational purposes. Along the roads, there were ample facilities for entertainment and lodging. The “sightseeing” of today, visiting famous landmarks along the way, also became widespread. In fact, Ise visits to Ise were often accompanied by willow trees. In fact, the Ise pilgrimages were so popular that they were derisively referred to as “a short stop at the Grand Shrine of Ise” in the Japanese comic strip “Kawayanagi. The Furuichi amusement quarters connecting the Outer and Inner Shrines were filled with visitors on their way back from pilgrimages to Ise. The amusement quarters in Furuichi between the outer and inner shrines were as crowded as those in Yoshiwara in Edo or Shimabara in Kyoto with visitors on their way back from pilgrimages. The emphasis in the beginning was on pilgrimages and education, but it gradually transformed into a form of sightseeing for the purpose of pleasure. The sightseeing was gradually transformed into the sightseeing of the present day. Seeing the Light We usually unreflectively associate sightseeing with pleasure, but by its very nature, sightseeing is about “seeing” (insight) into the “light” (the truth of things), which cannot be grasped superficially. However, originally, sightseeing meant “seeing (insight)” into “light (the truth of things),” which cannot be The word “sightseeing” is not a simple word. The word “sightseeing” is found in the I Ching's chapter on the twenty trigrams of the Chinese zodiac, “觀國之光利用賓于王” ("Watch the light of the land, and you will see the light of the land. (Watch the light of the land. (Watch the light of the land, and you will be a guest of the king. The Yi Jing is also known as the “Book of Changes. The I Ching is also called the “Book of Changes. The I Ching is an ancient Chinese scripture that extracts certain laws from the changing phases of the world, which never cease to change, and encourages insight into the future through the understanding of these laws. The 64 trigrams and each trigram has its own unique meaning. It consists of sixty-four trigrams and the oracle yaoji written for each trigram, and each trigram is composed of six horizontal lines (yang yao) called yao. Each oracle consists of a combination of six horizontal lines called yao (yang yao, which is broken into a single line, and yin yao, which is broken into two separate lines). Each yao is ordered from yao yao yao (爻) to y y yao yao (爻), and is said to represent the flow of time from the beginning to the end of time. It is said to represent the flow of time from the beginning to the end. The twenty trigrams, the source of “kankō,” are used throughout the chapter to express “guan,” or the “ability to discern the true nature of things” in light of the original meaning of the trigrams. The twenty trigrams, the source of “Sightseeing,” describe the growth of the “ability to discern the true nature of things” in light of the original meaning. The first yao (yao) is to watch the child. The little one is blameless. The sovereign is reluctant. The child is blameless, and the sovereign is stingy. There is merit in a woman's virtue. Watching my life, I will advance and retreat. Watch the light of the land. It is beneficial to be a guest of the king. The first yao (yao) is to see things based on instinctive desires and immediate curiosity like an infant. It is the most childish of all views. The second yao yao view is the most childish of all views. In modern times, it would be information that is only overheard, such as what is on the Internet. In modern times, it would be influenced by information only heard on the Internet, etc., and is not yet beyond the realm of superficial observation. It is not yet beyond the realm of superficial observation. In sang yao, one finally moves to a more down-to-earth way of looking at the world, judging one's own behavior based on one's own experience. However, it has not yet attained objectivity or a more broad perspective. However, it has yet to acquire objectivity and a more big-picture perspective. Sang yao actually traveled to various regions to see the overall situation based on the condition of the people and the fields. The fourth yao represents the position of actually going to various regions, seeing the overall situation from the perspective of the people and the fields, and advising the sovereign accordingly. This is a way of breaking free from a self-centered view of things, and and has gained a deep insight into the details of his environment, while maintaining a bird's eye view of the world. The “ahimsa” is a state of being. In the light of the original texts, “tourism” is the opposite of entertainment and comfort, in other words, a consumptive attitude. and the opposite of entertainment and comfort, or a consumptive attitude. These perspectives were The original texts of the period were intended for those who were in a position to conduct government. It The ruler and the ruled were clearly separated, and the peasants and other ruled classes were content to obey their superiors. did not need to have such a big picture viewpoint. Today, however, society is a society in which all people are guaranteed equal rights under the law, and are required to make their own way in life according to their own discretion. We are a society in which everyone is guaranteed equal rights under the law, and we are required to create our own lives according to our own discretion. The power of “tourism,” the ability to predict glocal conditions based on one's own insight, and to take action, is becoming more important than ever before. The power of “tourism” is more important than ever before. The most important thing to cultivate this power of “tourism” is to learn how to use the two things that you can get from books and the Internet. The most important thing to cultivate this power of “tourism” is not secondary information obtained from books or the Internet, but to mobilize both one's knowledge and one's senses to directly experience the unknown. The most important thing to cultivate this “tourism” ability is not secondary information obtained from books or the Internet, but “travel,” an act of learning with a long history that mobilizes both one's knowledge and senses and directly interacts with the unknown. The most important thing to cultivate the power of “tourism” is not secondary information obtained from books or the Internet.